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B-group vitamins are each chemically distinct vitamins, but they are grouped together as they have some similar characteristics and can often be found in similar sources.

Vitamin B Complex is a mixture of B1 (Thiamine), B2 (Riboflavin), B3 (Niacin), B5 (Pantothenic Acid), B6 (Pyridoxine), B7 (Biotin), B9 (Folic Acid) and B12 (Cobalamin). These vitamins are all water soluble which means that  your body does not store them and they need to be replenished daily.

Each B vitamin delivers specific health benefits, particularly related to supporting normal metabolism - and therefore energy levels. We have included Vitamin B Complex in each of our products  due to the need to consume these daily, particularly Vitamin B12 which can be particularly difficult for vegetarians and vegans to source from their diets.

The body expels any excess B Vitamins in urine giving it a yellower appearance.

Vitamin C is probably the best known vitamin - and for good reason. Vitamin C is a powerful antioxidant, and as such helps to ensure that the level of free radicals is kept in check, thereby protecting cells from damage and helping to prevent a variety of chronic diseases.

Vitamin C justifies inclusion in all of our products for specific reasons:
Refresh & Revitalise: Raspberry Green Tea - Vitamin C contributes to the reduction of tiredness and fatigue and to normal energy-yielding metabolism.
Stress Relief: Apple & Elderflower- Vitamin C contributes to normal functioning of the nervous system.
Vitality: Red Berries & Hibiscus - Vitamin C contributes to normal collagen formation for the normal function of blood vessels and the normal function of the immune system.
Cleanse & Detox: Ginger & Lemon - Vitamin C contributes to the protection of cells from oxidative stress.

Vitamin C also aids in iron absorption by converting iron into more easily absorbed forms, helping to avoid iron deficiency / anaemia. It also works to boost immunity by helping white blood cells to function more effectively.

Our bodies produce Vitamin D when exposed to the sun, however more indoor lifestyles and (sensible) precautions against sunburn have left many of us Vitamin D deficient.

Vitamin D contributes to normal blood calcium levels, maintenance of normal muscle function and the normal function of the immune system so we have used Vitamin D in our Vitality: Red Berries & Hibiscus product.

We use an algae-sourced, vegan variety of Vitamin D. It is also Vitamin D3 which is believed to be more bioactive than Vitamin D2.

Manganese is a trace mineral, which your body needs in small amounts for the normal functioning of your brain, nervous system and many of your body’s enzyme systems. Manganese contributes to normal energy-yielding metabolism.

We have included Manganese in our Refresh & Revitalise: Raspberry Green Tea product.

While your body stores up to about 20 mg of manganese in your kidneys, liver, pancreas and bones, you also need to get it from your diet.

Zinc is an essential mineral which means that it must be obtained through your diet.

Zinc is present in every cell and is necessary for the activity of over 300 enzymes that aid in metabolism, digestion and the development and function of immune cells.It also supports proper nerve function and cognitive function, both of which are important for Stress Relief: Apple & Elderflower.

Selenium is an essential mineral which means that it must be obtained through your diet.

Selenium is a powerful anti-inflammatory, essential to thyroid health and a proper working metabolism, although it is for its powerful antioxidant properties that we have included it in our Cleanse & Detox: Ginger & Lemon product.

Free-radicals are the normal byproducts of our daily physiological processes, however their concentration can be increased by stress, pollution and alcohol consumption. Oxidative stress results when the balance between these free radicals and antioxidants is disturbed. Oxidative stress damages healthy cells and contributes to a range of diseases. Selenium contributes to the protection of cells from oxidative stress.

L-Theanine is an amino acid. It is most commonly found in tea and is the ingredient in tea that is attributed with caffeine consumption from tea not giving you the jitters in the way that caffeine from coffee can.

 L-theanine, which is able to cross the blood-brain barrier, increasing the activity of the inhibitory neurotransmitter GABA, which has anti-anxiety effects. It also increases dopamine and the production of alpha waves in the brain.

Studies found L-Theanine:
- reduced stress and anxiety in people who were experiencing stressful situations.
- increased relaxation without causing drowsiness and reduced resting heart rate.

We use the more active L-Theanin (rather then D-Theanine) for maximum absorption.

L-Theanine is in our Stress Relief: Apple & Elderflower product.

Acetyl-L-Carnitine is an amino acid that is naturally produced in the body or to a lesser degree can be obtained through meat consumption. It helps the mitochondria in your cells to burn fat to create more energy. This is particularly beneficial to muscles and the brain.

In muscles it can aid both muscle performance and recovery - and as such can support heart health.

These benefits have encouraged supplementation, particularly amongst vegans and vegetarians who might not be able to produce or consume enough.

These qualities justified Acetyl-L-Carnitine's inclusion in our Vitality: Red Berries and Hibiscus product.